It's more than a diet, its a Mediterranean lifestyle. It's not a dash of olive oil and arugula here, more spinach and pasta plus throw some meat over there, it's a way of being that represents a way of life for the people. I hope that this article gives you some insight. There are all of these fad diets online that lack research but then go viral and trend, how about reading more about a "TIMELESS WAY OF LIFE".