Let's be direct about something: the cooking oil aisle has been quietly staged for a takeover. Olive oil had its cultural moment — well-deserved, richly documented. But if you've walked through a Whole Foods, Costco, or scrolled through a fitness-focused Instagram feed recently, you've noticed a vibrant green bottle edging its way onto the shelf, into the recipe, and into the cultural conversation. That bottle holds avocado oil, and what's happening around it is not a passing

What is the relative saturation level of the olive oil market? What types of psychological and societal factors actually influenced the rise of avocado oil purchasing? Answer in English and Polish Here is a dual-language response (English first, then Polish) on (1) the relative saturation level of the olive oil market, and (2) the psychological and societal drivers behind the rise in avocado oil purchasing.